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Social media influencers are all well and good but how do you find influencers and identify the ones that are the ideal match for you? It all starts with good old fashioned research. You need to spend quality time conducting your own research to first find potential influencers for your business. LinkedIn, Twitter and Instagram

A social media influencer is an individual who has a sizeable following on social media and built credibility with a specific audience. They can wield influence over this audience through their social media accounts and content. Before the term ‘social media influencer’ came about, celebrity endorsements were the original form of influencer marketing. However, influencers