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Our views and opinions on social media and marketing online

What is user generated content?

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User generated content is now playing a big role in marketing because it provides more of a story behind the product. This type of content shows it being used in real life by real people, adding a personal touch which resonates with customers. In today’s world, the buying process is no longer as simple as

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Why is audience interaction vital?

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Audience interaction is essential – simply having a social media presence and building awareness isn’t enough. Consumers are looking for more from your brand; a two-way interaction. They want to interact with your brand on a personal level, knowing that they are being seen, heard and listened to. It is vital that you are doing

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