Social media influencer : what are they and why do we need them?

A social media influencer is an individual who has a sizeable following on social media and built credibility with a specific audience. They can wield influence over this audience through their social media accounts and content.

Before the term ‘social media influencer’ came about, celebrity endorsements were the original form of influencer marketing. However, influencers are no longer just celebrities; for example, we have seen many YouTubers, bloggers and individuals who are passionate about a specific topic attracting large audiences that are engaged.


Why should you consider a social media influencer?


Trust and loyalty

It is well known that people tend to trust recommendations from people they know or have a good relationship with.

This is no different from the relationship that audiences have with people that they follow on social media. By sharing regular posts online that are authentic and engaging, social media influencers build credibility with their followers. This will lead to people taking note of the type of things they wear, the products they use and places they visit.

Individuals build a connection with their audience for being known in a specific area, for example fashion, technology and health and fitness. Building a following in a niche area helps with quality of an audience.

When collaborating with a social media influencer, it is highly likely that the audience will trust the connection and endorsement of your brand, influencing the perception and their buying decision.


Reach a targeted audience 

Influencers not only help you reach a larger audience; they help you to reach a targeted audience.

Social media influencers are established within a certain industry or sector, therefore their followers will have a specific interest in this area.

By choosing a social media influencer who shares content that is similar to your brand and established in your area, you will be placed in front of the right people.


Build your brand credibility 

Social media influencers can also help to build the credibility of your brand.  

Not only is it beneficial to partner with influencers to get them to share content on their platforms, it is also a great idea to feature an influencer on your blog and in your social media content too.  

By encouraging influencers to create content that you will share across your own channels helps to build credibility amongst your audience. This type of collaboration can result in great results for your own platforms, such as increased following, views and engagement. It is an effective way to leverage an influencer’s following and cross-promote your own social media profiles..