Cut through the noise with a targeted digital marketing and content strategy.

Select the plan that suits your needs below

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Simple, effective social media plan aligned with your business strategy.

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Support in implementing your social media and content strategy.

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Fully managed strategy, content and social media marketing.

57 Idea

Social Media Strategy

Work with us to get a simple and effective plan in place to elevate your brand and drive new business.

  • Aligned with your business goals
  • Highly targeted approach
  • Compliment web, email, video and SEO
  • Understand your audience
  • Work alongside you and your team 

There are two aspects to a social media strategy. The marketing objectives and a detailed content plan.

1. Marketing Objectives – What you want to achieve.

The four key elements of a strategy:

  1. Outline Objectives – Set key business objectives and goals
  2. Review Previous Activity – What is working / what’s not working
  3. Competitor Benchmarking – Which platforms they use and how they use them
  4. Target Market Analysis – Review and assess segments of your target audience

2. Content Plan – Building a diary of content

Detailed plan to implement the strategy. Providing a clearly defined pathway to using each platform – planning, preparing and publishing content.

Shaping the activity that is going to get you noticed, encourage your audience to listen and remember you.

Our approach

Work alongside you and your team to develop a clear and concise plan to help you achieve your social and digital marketing objectives.

Understanding your business strategy and goals underpins how you use social media – ensuring you are using the right platforms and sharing the right content to engage and interest your target audience.

It is important to be clear on the purpose of social media in your digital marketing and growth strategy, this will shape your plan, objectives and the content you share as well as how you measure success.

What is the purpose?

  • Realise the potential of digital marketing
  • A communication and business development asset
  • Build and maintain the frequency of activity
  • Ensure you are positioned correctly & seen online
  • Providing the tools to gather and develop content ideas

What is included?

  • Detailed calendar of content covering each platform
  • Social media posts, video, imagery, blogs, news
  • Strategy and plan for each platform

“I can not recommend Jack highly enough. In my experience I have always found Jack to be very informative and knowledgeable, non judgemental and an excellent communicator.

Joanne Jones, Director, Penyard Inventory Services
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Supporting you to implement and execute your strategy to achieve your objectives.

  • Project based or on-going mentoring
  • 1-2-1 support for you and your team
  • Practical tailored advice
  • Monthly goal setting and review sessions

Partnering with you to provide mentoring on an ongoing or project basis to implement your strategy and achieve your goals, by equipping you with the knowledge and skills to implement your strategy in-house, complimenting your wider marketing and communication strategy.

No two organisations are the same. A tailored Mentoring plan that caters for your specific aims will help you to successfully utilise social media and digital marketing.


Ongoing social media mentoring is designed to be an ever-present support to implementing and evolving your strategy online, providing you with a safe pair of hands with a subjective view.

Through monthly planning sessions, we shape and evolve your social media strategy and activity. We will cover content planning, strategies for specific platforms and advertising. You also have access to virtual support between sessions.

Project Based

If you have a specific project or need with a single goal in mind, such as introducing a new platform into your plan, a product or service launch, a recruitment strategy or breaking into a new market, I can support you in mapping this out and executing successfully on a project basis.

The approach is no different to supporting you on a monthly basis, only the time period you require.

Our approach

A tailored and bespoke approach is aimed at gaining a deep and thorough understanding of what you want to achieve, this provides you with a simple yet concentrated mentoring plan to help you talk to your audience.

  • Gain a deep understanding of you, your business and goals during a fact-finding session
  • Create a detailed mentoring programme, setting objectives and mapping out the content for each session
  • Plan and arrange mentoring sessions (if project based) and plan out the first 3 months if it is an ongoing project
  • Setting goals, expectations and tasks for both parties

What is the purpose?

  • Equip you and your team with skills and knowledge
  • Develop a highly targeted approach to social media
  • Build an authentic tone of voice to talk to your audience
  • Accountability for executing your social media strategy

What is included?

  • A detailed bespoke mentoring programme
  • Practical monthly sessions
  • Ongoing virtual support between sessions

Supporting you with account management to implement your social media and digital marketing strategy, providing you with additional resource and bringing a wealth of knowledge to help you achieve your goals and objectives.

Each social media platform and channel is managed professionally with clearly defined ideas for each, ensuring all areas of your organisation are reflected in the right way and communicating your key messaging.

If you are looking to introduce digital marketing for the first time or want to get more from your efforts, a bespoke account management plan is designed to suit all requirements.

Account management covers much more than simply social media posts, all areas of your digital marketing and content strategy will be implemented including –

  • Account setup and audit
  • Social media content creation and scheduling
  • News, blog and case studies
  • Email communication and campaigns
  • Audience growth and engagement
  • Reporting and analysis

Our approach

Account Management should be viewed as a partnership, working alongside you and your team to achieve clear goals and objectives from your digital marketing – not simply providing an outsourced service.

A programme of campaigns, content and activity is developed from your strategy, taking each objective and mapping out how this will be achieved.

All content and activity are prepared well in advance of when it is intended to be shared and to fit in with your content calendar. As the client, you can rest assured that everything will shared with you for approval before publication.

Monthly review and planning sessions are designed to report on previous activity, discuss plans for the coming weeks and months as well as sharing ideas and suggestions to continuously evolve your strategy to stay relevant and be heard.

What is the purpose?

  • Elevate your brand online amongst your target audience
  • Help you to achieve your business goals
  • Knowledgable partner saving you time and money

What is included?

  • Full account management and profile set-up
  • Content creation and publishing for social media, articles, news and case studies
  • Monthly review and planning sessions

If you would like to discuss how digital marketing and our services can help your grow your business,

we would be more than happy to set up a call to learn more about your business.