How do you find and identify social media influencers?

Social media influencers are all well and good but how do you find influencers and identify the ones that are the ideal match for you?

It all starts with good old fashioned research. You need to spend quality time conducting your own research to first find potential influencers for your business. LinkedIn, Twitter and Instagram are great platforms that are easy to use to search for potential influencers; using specific keywords and phrases should help to find indivuals who may appeal to you.  

The next step would then be to reach out to people. You don’t want to be too forward with your message, so it could be simply starting to build a relationship by liking and sharing their posts. You can then progress to sending them a message complimenting their content and hopefully this can lead onto a conversation about a possible collaboration. 

In order to find influencers who are right for you, you need to consider their relevance to your social media strategy and the audience you want to target, their reach and the number of people you could potentially reach with them and finally whether they have engaged following – do their followers interact with them and how are they receiving the content they are sharing?

To put it simply, before choosing a social media influencer you should ask yourself:

  1. Who are you wanting to reach? Who is your core demographic and target audience?
  2. Who are your target audience following and who do they trust?

If the influencer meets this criteria, then they should make a perfect match for your business.

Influencer marketing is a hot trend at the moment and is a highly effective way to boost your brand’s identity when done correctly. It is vital that your are putting in the time, effort and research before collaborating with any influencer.