More than any other type of marketing, social media allows brands to connect with an audience on a personal level – video is the key to this.
Social media provides you with a great opportunity to show a more personal side to your brand, sharing content that helps customers understand the people that are behind the business.
How do businesses bring personality to their brand using video?
They are a great way to bring your audience closer and give them an insight into who you are and what it is like to work with you.
Video is also the most powerful type of content that taps into emotion. Our emotions play a massive part in how we function and through carefully crafted messaging, music and engaging visuals businesses can evoke emotions in people, helping them feel more connected to the business, which can positively impact decision-making.
Video content continues to rise in popularity online and especially on social media with Facebook, Twitter, Instagram and LinkedIn constantly enhancing their offering when it comes to video. That’s not to mention the growth of Snapchat and important of YouTube.
There has been a change in people’s appetite for content, with people wanting to get the information they need quickly and in a way that doesn’t require much effort.
Video is also much more engaging than any other content you could post. Audiences are 10 times more likely to engage, share and comment on video content than they are on blogs or related social posts.
And finally, videos can also be much more informative than other content, as you can get much more information into let’s say a 30 second clip than you could into one tweet. This means that businesses can include more information to educate their customers whilst still keeping them engaged.
If you are looking to connect with your audience on a much more personal level to build more meaningful and rewarding relationship, then video is a great tool that you should be utilising.