Some were shocked and some were pleased back in September 2015, when Mark Zuckerberg announced that Facebook were going to be adding a “dislike” button to the site. The announcement took place at a live event, where Zuckerberg, almost casually, announced the news that left the jaws of technology commentators around the world on the floor. But
Read more Should we be disliking the “dislike” button?Blog
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Importance of Getting to Know Your Audience
80% of consumers say they are more likely to purchase from a company if it offers a personalised experience. Whether you’ve experimented with personalised marketing before, or you are entirely new to the idea, you simply will not be able to create content that is truly personalised and valuable for the consumer, without investing time
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