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What is user generated content?

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User generated content is now playing a big role in marketing because it provides more of a story behind the product. This type of content shows it being used in real life by real people, adding a personal touch which resonates with customers. In today’s world, the buying process is no longer as simple as

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How can social media compliment your networking?

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growing your business through networking

Building your connections and relationships is a vital part of growing your business which is where networking comes into play. How can you marry this with your social media presence? Networking involves meeting and interacting with others to exchange information and develop professional or social contacts. This did involve getting out from behind our desks

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Humanise your marketing- Three ways to avoid your posts being seen as promotional

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You have your social platforms set up and have got to grips with the basics, but are wondering where you go from here. Now it is time to release content on these platforms; many companies all go down the same path in the beginning, posting lots of content but only really talking about themselves. This

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