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80% of consumers say they are more likely to purchase from a company if it offers a personalised experience. Whether you’ve experimented with personalised marketing before, or you are entirely new to the idea, you simply will not be able to create content that is truly personalised and valuable for the consumer, without investing time

Audience interaction is essential – simply having a social media presence and building awareness isn’t enough. Consumers are looking for more from your brand; a two-way interaction. They want to interact with your brand on a personal level, knowing that they are being seen, heard and listened to. It is vital that you are doing

With over 200 million active pinners worldwide, Pinterest is certainly a platform that could help your business to reach a new and large audience. If you are interested in utilising this platform, but are uncertain on what Pinterest actually is or how to use it when it comes to business, then this blog is perfect

Data is a hot topic at the moment with the GDPR coming into force on the 25th May 2018. You will have undoubtedly heard all about GDPR and know exactly what it is. To put it simply, GDPR is a set of regulations that has been put in place to ensure that individuals have the

You have your social platforms set up and have got to grips with the basics, but are wondering where you go from here. Now it is time to release content on these platforms; many companies all go down the same path in the beginning, posting lots of content but only really talking about themselves. This

When was the last time you reviewed the social media platforms that you use? Using social media within your marketing strategy is all well and good as long as you are investing valuable time in sharing interesting content and using platforms that are used by your target audience. It is essential that you only use social media

It has become common knowledge that, in this day and age, social media is important for a business to succeed online. Just because your business is on Twitter, Facebook, LinkedIn or another social platform, it doesn’t guarantee your business’s success. In order to effectively reap the benefits of these social platforms, your business must ensure

It’s time for your business to think of social media in a glass half-full kind of way. We live in the modern-day, and we emphasise the word ‘modern’ here. Technology and social media seem to have taken over almost every aspect of our lives; people wake up and automatically check their social media accounts –